Kelley Freridge is a strategic marketing and communications executive with more than 20 years of experience leading brand development, consumer engagement, and storytelling initiatives across corporate and nonprofit sectors. She has held leadership roles at Patagonia, Chaco, and the American Camp Association, where she spearheaded partnerships and campaigns that expanded market reach, increased brand awareness, deepened audience engagement, and secured transformational funding. Kelley specializes in brand strategy, public relations, communications, and consumer insights, leveraging narrative-driven marketing to foster connection and drive measurable impact.
A publicly elected trustee on the Rockford Public Schools Board of Education since 2020 and re-elected in 2024, Kelley applies her expertise in communications, policy, and strategic leadership to advance educational initiatives that foster belonging and create healthy learning environments. Her work is rooted in the power of storytelling to build culture, strengthen communities, and cultivate ecosystems of learning that inspire curiosity, collaboration, and growth.
kfreridge.com 