Portfolio

CampWell

CampWell is an evidence based curriculum and training program providing immersive in-person training and development for camp leaders.

Creative Direction
Branding & Art Direction
Producer CampWell Documentary
Go To Market Planning & Promotional Strategy
Business & Funds Development
Campaign & Initiative Leadership

2024 Character at Camp Initiative

A $45,535,623 grant to support the creation of a new, multiyear initiative to grow, improve, and celebrate character development at summer camps in the United States.

Creative Direction
Branding and Art Direction
Public Relations
Communications Campaign Development
Grant Writing, Copywriting, and Language Development

The Art of Character: acacamps.org/blog/art-character

2024 ACA x Chaco Work at Camp Event Campaign & Initiative

Experiential campaign and event focused on inspiring and engaging college and university students with resources for finding opportunities to work at summer camp.

Read the Press Release

2024 Camp Creator Program: Rumpl Bets Big on Summer Camp through New Partnership with American Camp Association

The partnership successfully connected Rumpl with families and Gen Z outdoor enthusiasts through ACA and its extensive network of counselors and campers. “Rumpl is taking an innovative approach to supporting summer camps across the US by approaching camp staff with the opportunity to share real stories from camp, highlighting the value of camp experiences for all youth of school age,” said Kelley Freridge, chief marketing officer for the American Camp Association. “Together, we’re optimistic that this program will help inform parents on the incredible benefits of camp experiences — where we actively promote community and individual well-being while providing opportunities to develop the skills needed to thrive beyond camp in the classroom.“

Read the Press Release

2021 National Campaign: American Camp Association x Quaker Chewy® x Andy Grammer

In partnership with Quaker Chewy, We leveraged the talents of Andy Grammer to create a new summer camp anthem, inviting families nationwide to participate by submitting lyrics. This campaign engaged parents, youth, and potential summer camp families, driving significant donations, resulting in hundreds of kids receiving scholarships to experience the magic of summer camp. Overall, this initiative showcased the power of play and storytelling to drive positive social impact. The campaign was so successful, Quaker Chewy donated more than $200,000 to send 500 kids to summer camp.

Quaker Chewy® and Andy Grammer Team Up to Create the Next Big Summer Camp Song

American Camp Association Celebrates New Camp Song from Andy Grammer

2018 GFB Logo Update

After joining the GFB team in 2017, we realized that consumers were often confused unsure how to read the logo. Working collaboratively, we developed the new logo highlighted below on the right, with a focus on readability and a more consistent brand identity across all product lines.

Chaco Summer 2017 Consumer Promotion

To deepen the experience of belonging within the Chaco community, we evolved our digital photo contest and reimagined the concept into a real-world experience. We invited consumers to upload their favorite images, then transformed those snapshots into custom photo buttons. Everyone who entered received a three-pack of buttons featuring their own photos. This simple yet creative spin on a traditional photo contest brought our community together in a new, tangible way.

Chaco Holiday 2016 Mobile Game & Campaign

For Holiday 2016, we scoped a fresh and exciting way to engage consumers during a typically quiet season for sandal brands. By building an experience focused on playful holiday whimsy, we attracted more than 580,000 new consumers to join our fun digital experience, seamlessly guiding them from social platforms to Chacos.com. Players who matched two cards won instantly, receiving a code they could redeem on our site right away. It was a quick and rewarding game—play, win, and redeem, all within 15 minutes. This campaign was successful in expanding our community while also creating meaningful, joyful connections with new and loyal consumers.

This promotion was designed by AUX and built by Some Odd Pilot

Chaco Summer 2016 Consumer Promotion

Leveraging trends in consumer engagement through GIF as a communication vehicle, we created an exciting opportunity for consumers to celebrate, upload and share their #SummerInMotion. This campaign was considered relevant and innovative in 2016, helping consumers build a branded gif with their own images. This campaign supported a sense of belonging, community, brand loyalty, and creativity.

Chaco Holiday 2015 Campaign

Leveraging strategic brand relationships for cross-promotion, we elevated our annual holiday consumer promotion and leveraged the expanded social reach of eight brands to attract more than 100,000 new consumers. This campaign focused on reaching new consumers and growing our communities reach and relevance.

In partnership with: MSR , Outdoor Research , Osprey , Black Diamond , Icebreaker, Mountain Khaki, and Stanley.

Chaco Holiday 2014 Campaign

For the 2014, Holiday campaign we invited our social audience to visit Chacos.com by creating a space where they could share meaningful stories about their friends and family. We highlighted the most heartwarming and inspiring stories, surprising both the storyteller and their friend with free Chacos. This campaign was focused on celebrating meaningful connections and reinforcing a sense of community and belonging during the giving season.

The Ultimate Product Launch…

Leveraging consumer interest in the ‘barefoot running’ craze of the moment, we orchestrated an epic April Fools Day prank, reaching more than a million consumers by noon EST on April 1st 2014.

Portfolio

Share this: